AMSOIL Sparks Team Training Newsletter

Published: Tue, 03/24/20

Sparks Team AMSOIL Dealer Training Newsletter

Ready to Launch or Re-launch in 2020?

AMSOIL Launch was the theme for the AMSOIL Direct Jobber Convention last October. We decided it's our theme for 2020!

Over the last 20 years, we've had several occasions where we "relaunched our AMSOIL Business" We've implemented new strategies, we've canceled others. We are constantly looking at ways to improve our "operations" and increase our business.

In 2020 we are more committed than ever to increase our business over last years numbers. Gaining at least 10 new customers each and every month. We are putting out more content to attract new customers. We are exploring new niches and ways to build relationships with our customers and accounts.

2020 is going to be a great year, because we are making it so! We hope you will doing the same!

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Failure is inevitable!

If you are striving to build your AMSOIL business, you will fail...Our schools teach that failure (Getting an F) is bad, but that is how we learn. Making mistakes and figuring things out is part of it.

Don't be afraid to try new things. If you come up with a new idea give it a try, it may work and it may not. But you don't know until you try.

Some things aren't a failure but they just don't work like you thought. Take for instance the AMSOIL Dealer training call, podcast and training website. www.accountdirect.lube-direct.com

My hope for this was a resource for AMSOIL dealers to learn how to become more successful, but also to attract new people to the business opportunity. I can count on one hand how many that found that site and wanted to work with us. Did it fail? No, but just didn't go as I thought it would.

Dealer training calls, for 4 years I held a dealer training call. Over the years I would have more dealers not on our team calling in than from the team. I finally caved and now only record a podcast type of program. Maybe in the future we'll do more with it.

When trying something new be sure to give it time. Some things don't work out in the beginning for whatever reason, but all of a sudden a new piece of the puzzle or a new technique can help you overcome the adversity.

For instance doing trade shows, you may do one or two shows and think it's not worth your time. do a few more find new ways and see what happens.

The same can be said for internet marketing...My website has been building since 2008. I have hundreds of pages of contents, which helps me in search engine rankings, most of my new customers come from the website. But if I would have stopped back in 2009 I would have never known if it would succeed.

Discuss with your sponsor, your mentor, AMSOIL Inc or some other coach when you think things are not working out. They may offer ideas to help you or decide maybe it's time to throw in the towel...hanging on to something that isn't working can be just as bad. "You've got to know when to hold'em, and know when to fold'em...Know when to walk away and know when to run...." ~Kenny Rogers -(1938-2020), RIP; The Gambler...

Failure is inevitable! The Key is what are you going to do about it!

Ask this question... What do you do for a living?...

You would be surprised how many people that I have been able to register that most dealers would just assume they should be a PC. I just signed up a large farm in Kentucky (1200 acres) by asking what they did and letting them know they qualify for a free farm account.

Secondly you could also segway into the AMSOIL Business opportunity. Many people don't realize you can become a dealer...Some like, "well that sounds like it would fit right in with being an AMSOIL dealer" It doesn't matter what they do, plant that seed in their mind. You just never know!

Taxes...

The biggest pain for most people is keeping good records for taxes. We had this frustration early on and used to keep receipts in a shoe box. This would drive our accountant nuts (as well as cost us a lot of money having them add up all the receipts) We found a solution, now with the power of smart phones we can keep track of mileage, receipts and even our Income. Then at the end of the year we have one file to give to the accountant and all the info is there. Saves us a lot of money!

We use a product called TAXBOT. It was developed by Sandy Botkin a CPA and former Attorney for the IRS who has taught hundreds of thousands of taxpayers how to save on their taxes with his Tax Reduction Institute seminars.

http://bit.ly/Taxbot2020

TRY TAXBOT RISK-FREE
FOR 14 DAYS!

NO CONTRACTS - If Taxbot doesn’t make your life easier by automating your mileage and expense tracking during your trial simply notify us and we will deactivate your subscription. If something comes up later on and you need to deactivate your subscription you can - because we don’t have contracts.

Easy and free marketing for your business

Google My Business...This is a free service that you can setup for your business. I've had this in place for several years.

https://www.google.com/business/

Here is our business page to give you something to go by. We get 1-2 calls each week from people looking for AMSOIL locally.

https://goo.gl/maps/pezHEKk9AUwamj6t5

Notice this has had 651 views in the last month! This is amazing free advertising!

The above Google My Business works great by having customers give you a positive review...Do you ask for reviews? The more positive reviews for your business the better your search results in Google.

How are you setting yourself apart from other dealers?

It's key to understand that the customers that you obtain are both yours and AMSOIL. Making sure that your customers are not only buying products from AMSOIL but they are getting you as their servicing dealer.

We want our customers to know that we are their servicing dealer, we want to build relationships with our customers and accounts so that they think of us first when looking for information about AMSOIL products.

The first thing to know when learning how to brand yourself in network marketing is…YOU are the brand, and YOU are the expert. All the experience and knowledge you gain while prospecting, recruiting and team building cannot be taken away from YOU. This is why every network marketing leader out there has a personally branded online presence…

Our branding "lube-direct" is used in conjunction with AMSOIL as well as photos of us. Consider stepping up your branding game.

Couple of things we've noticed lately, many dealers are using geographical locations as part of their "business name" while this can be good for local marketing, it can detract from someone who is not part of that area in doing business with you. We do want the locals to do business with us, but we also want to seem welcoming to those that are from anywhere in our territory, which is currently the USA and Canada. We take customers from anywhere!

Did you know there is an official AMSOIL Dealer Group? Joining this group will give you inside information direct from AMSOIL Corp: https://www.facebook.com/groups/AMSOILDealers/

You can also join our secret Sparks Team group to connect with, ask questions and interact with others on our team. You must contact me for access to this group. Join Our Facebook Group

Get a Free listing on our AMSOIL Buy Local Dealer Directory. List all of your Retail On the Shelf Accounts for free!

We created this to benefit all dealers in our group.

https://amsoilbuylocal.lube-direct.com/

If you don't want to do this yourself, you can purchase a listing through our Virtual Assistant and she will make one for you....We strive to make it easy! https://amsoilbuylocal.lube-direct.com/purchase-a-listing/

Basically this a free webpage you can create for your business and your Retailer/installer accounts to help you (and them) sell more AMSOIL.

My idea for this was to create a Win-Win scenario. We all win because the more listings (pages) the more that google will find it. This site is mobile friendly and google optimized.

EVEN IF YOU DON'T STOCK PRODUCTS YOU CAN HAVE A LISTING!

So take advantage of this by requesting a login an password! send me an email with AMSOIL Buy Local Request in the subject and I will set up your account ASAP. 1michaelsparks@gmail.com

Interested in staying in better touch with your customers? An email marketing newsletter may be the ticket.

Click here to start a free trial: https://www.aweber.com/easy-email.htm?id=512255

We would be glad to share with you our email marketing strategy.

We are rolling out newsletter marketing for Dealers (like this one)

Commercial Accounts

PC's / Catalog customers

ROTS accounts

It's easy to upload customer emails via the AMSOIL dealer label report found in the dealers zone.

We are top level AMSOIL Direct Jobbers and are looking to help those on our team grow. Please check out our AMSOIL Dealer training Website: www.accountdirect.lube-direct.com/