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1. Add new downline dealers to this email list using the label report from the dealers zone. 
2. Add new downline dealers to SendOutCards to receive our welcome card campaigns. 
3. Connect with new dealers on social media if they have it.
4. Offer assistance getting started. 

 

 

Did you know that AMSOIL has some suggested responsibilities that dealers should do to maintain relationships with their downline, their customers and accounts? 

 

Commercial and Retailer/Installer registration:

 

While you have the option to send your Commercial or ROTS prospect a link where they can self register. We recommend getting their information and filling it out as well as paying the $6 fee (AMSOIL will send them a info packet in the mail) This way you are 100% sure to get the account assigned to you

 

 

 

 

Manage the Relationship
Managing the relationship is an important aspect of selling to commercial accounts. Review your monthly reports for open orders, which can signal that an account has an outstanding balance. Stay in touch with your accounts and resolve any issues as quickly as possible. If you have information on an account that has an outstanding balance, share that information with AMSOIL.

 

 

Once you understand your prospect’s business and how AMSOIL can help, you’re ready to call on the business manager and start a conversation about carrying or using AMSOIL products. We developed the AMSOIL sales process to help you take someone who’s not yet looking for AMSOIL products to the point of making a purchase.

For details, visit AU Online in the Dealer Zone at my.amsoil.com or reference your Dealer Game Plan.
Here are a few tips to prepare you for your first sales call to an installer prospect. You can also solicit advice from your sponsoring Dealer or Direct Jobber. 

 

 

 

 

 

Earlier this month I received a call from Alan Amatuzio's assistant...I thought uh oh, I'm in trouble or getting an award! No, she said as she was chuckling, she said that Alan wanted to have a web conference with me about the future direction of AMSOIL. I said, but of course, I'm all in and would love to hear what Alan had to say. 

 

Alecia and I sat down to listen to Alan give us his vision for the company. He has many great long term goals, which include us as the AMSOIL dealer network. This is great news! 

 

 

AMSOIL continues to lay the groundwork to help more dealers become successful with the business opportunity. Of course you can see this with the amount of training and tools available to all dealers. 

 

 

In the August 2020 issue of the AMSOIL Dealer magazine you can read for yourself some of what we talked about. Alan wanted to assure to us that we are a vital component to the success of the company. We are the face and the sales force to help get our products to market. 

 

• A successful AMSOIL dealer in every town
• AMSOIL products in every garage
• Every AMSOIL customer is family

That being said, after seeing several slides that Alan presented with how volatile the consumer market had gotten during the plandemic. Many sales basically slid off a cliff for several weeks/months when this first hit. Alan explained that the company needs to have a way to continue to grow but also to be able to keep diversifying business. This is why there is a need for the new Industrial and OEM market they are pursuing. 

 

We have been dealers for over 20 years now, and have had training in commercial accounts, but these proved very difficult to work. You could work for years on these and still never land them. Or you could finally get a large industrial account, then lose it the next year, because some "bean counter" in accounting said it was too expensive..(Yes we had this happen) even though our product lasted longer and saved downtime. 

 

That being said, we believe that AMSOIL being able to tackle these larger industrial accounts that would be way to much for any one dealer to work with as well as OEM opportunities which could have a huge impact for dealer (say a motorcycle manufacture or something like that. You see these already with the Corvette that comes with Mobil 1 stickers or Motorex that is the KTM required fluid. There is nothing better to see your brand in the owners manual or on the equipment that says Use only AMSOIL! 

 

If you haven't read the Presidents message I would encourage you to go read it now. You will see that AMSOIL with Alan Amatuzio at the helm is poised for continued growth for the next 50 years or longer! 

 

We are proud to be part of the AMSOIL Team.

 

 

 

 

 

Would you be interested in seeing how we import our subscribers from AMSOIL Into our Email marketing program? What about seeing our automated responders that allow you to stay in touch? We would be glad to show you how to do it. 

 

 

Why we use AWEBER email service for our email newsletters to our dealers, our Catalog/PC's, our Commercial Accounts and our ROTS. We didn't do this at first. If we had it to do over we would have integrated email newsletters right away! 

 

 

Customer Certified is where you want to be. 

 

Maintaining customer certification can seem like a daunting challenge for many new dealers. I know this when we first got started, we were not adding many customers on a monthly basis. This all changed when we got serious about it. Our goal for the last few years is to have 10 new customers per 30 days...We have been able to do this through our AMSOIL activities. We use all kinds of marketing like online, offline, face to face, referrals etc. 

 

We most like the kind of marketing that works for us 27/7. That means our website and our google presence. This takes some upfront effort that may not show up immediately in new customers, but over time it will continue to work for you while without much ongoing effort. Consider implementing Video on Youtube. Consider making a blog on your website. Consider getting your Google business listing up and running and ask for referrals. This is key to the long term success of your business. 

 

 

 

 

 

This is the first month of qualification for Direct Jobber. Earning 3000 group commission credits is no small feat! Higher levels of achievement are right around the corner. Keep up the great work! 

 

 

Did you know there is an official AMSOIL Dealer Group? Joining this group will give you inside information direct from AMSOIL Corp: https://www.facebook.com/groups/AMSOILDealers/

 

You can also join our secret Sparks Team group to connect with, ask questions and interact with others on our team. You must contact me for access to this group. Join Our Facebook Group

Interested in staying in better touch with your customers? An email marketing newsletter may be the ticket. 

 

Click here to start a free trial: https://www.aweber.com/easy-email.htm?id=512255

 

We would be glad to share with you our email marketing strategy. 

 

We are rolling out newsletter marketing for Dealers (like this one)

Commercial Accounts

PC's / Catalog customers

ROTS accounts

 

It's easy to upload customer emails via the AMSOIL dealer label report found in the dealers zone. 

 

The biggest pain for most people is keeping good records for taxes. We had this frustration early on and used to keep receipts in a shoe box. This would drive our accountant nuts (as well as cost us a lot of money having them add up all the receipts) We found a solution, now with the power of smart phones we can keep track of mileage, receipts and even our Income. Then at the end of the year we have one file to give to the accountant and all the info is there. Saves us a lot of money! 

 

We use a product called TAXBOT. It was developed by Sandy Botkin a CPA and former Attorney for the IRS who has taught hundreds of thousands of taxpayers how to save on their taxes with his Tax Reduction Institute seminars.

 

 

 

nimble CRM tool (Customer Relationship Manager)